AffonsoThe Overview dashboard summarizes attributed activity for the selected date range.
Main metrics
| Metric | Meaning |
|---|---|
| Clicks | Visits recorded through your promotion links |
| Conversions | Attributed referrals that reached the program's conversion event |
| Revenue | Attributed customer payments before your commission |
| Commission | Earnings calculated for attributed sales |
| New sales | First qualifying purchases |
| Recurring sales | Later qualifying subscription payments |
Change the date range and chart interval to compare periods. Recent events can take time to appear while payment events are processed.
Campaign and audience reports
When data is available, the dashboard breaks results down by referring source, sub parameters, UTM parameters, click ID, country, region, city, continent, device, browser, and operating system.
Small differences between clicks and conversions are normal. Privacy tools, cookie behavior, last-touch attribution, refunds, and program rules can all affect the totals.
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