AffonsoOur purpose
Good partnerships
should compound.
Mission
Make affiliate-led growth accessible to every SaaS business.
We remove enterprise complexity, hidden fees, and operational drag so teams can build profitable partner programmes from day one.
Vision
Every great software product grows through trusted partnerships.
We see a future where partnership is a core growth channel—and every person who creates value is rewarded fairly for it.
From the founder
Hey, it's Silvestro.
Why I built Affonso
I've been in affiliate marketing for over 12 years, managing programs for international brands, scaling partnerships, and even building my own affiliate network.
Over and over, I ran into the same issue. Tools were clunky, overpriced, and ended up creating more work instead of making affiliate growth easier.
So I built Affonso. A bootstrapped product, created solo and shaped by years in the trenches. No dev teams, no VC money. Just my hands-on experience distilled into software that actually solves the daily pains: hours of manual work and inaccurate tracking that makes it impossible to trust performance data.
If you're growing a SaaS, Affonso is built for you. It's the affiliate software I wish I had years ago. Easy to set up, fair in pricing, and designed to turn affiliates into a real growth engine for your SaaS.
Logo
One mark.
Two approved modes.
Use the primary lockup whenever space allows. The symbol may stand alone only where Affonso is already clearly identified.
AffonsoAffonsoClear space
Give the mark room to work.
Keep at least one quarter of the symbol width clear on every side. No text, imagery, or interface chrome may enter this area.
Minimum size
Use the supplied artwork. Never redraw the symbol.
Download PNGLogo don'ts
Protect the
signal.
Consistency builds recognition. Avoid alterations that weaken the shape, colour, or clarity of the Affonso mark.
Don't stretch or compress.
Don't use unapproved colours.
Don't rotate the mark.
Don't add shadows or effects.
Brand colours
Bordeaux leads.
Ink grounds.
Our core pair carries the brand. Bordeaux signals action and recognition; Ink provides calm contrast and authority.
Affonso Bordeaux
Primary brand colour- HEX
- #881337
- RGB
- 136 / 19 / 55
Affonso Ink
Primary text colour- HEX
- #061B16
- RGB
- 6 / 27 / 22
Colour palette
Supporting colours create hierarchy. They should never compete with Bordeaux for attention.
Bordeaux 50
Soft backgroundsBordeaux 300
Illustration accentsSlate
Secondary textMist
Neutral surfacesTypography
Confident in the headline.
Clear everywhere else.
Satoshi gives Affonso its distinctive voice. Inter handles longer reading and interface copy with clarity at every size.
Satoshi
Display / headings · 500–900Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Inter
Body / utility · 400–700Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Recommended scale
Scale through trust.
Partners drive growth.
Make every referral count.
Clear, useful, and human.
Keep it clear. Keep it useful.
Keep it Affonso.
Use these principles whenever you create something with the Affonso brand.