Mission
Make affiliate-led growth accessible to every SaaS business.
We remove enterprise complexity, hidden fees, and operational drag so teams can build profitable partner programmes from day one.
Brand guidelines
The Affonso brand, made to grow.
Our identity is direct, confident, and built for momentum. Use these guidelines to keep Affonso clear and recognisable wherever the brand shows up.
Our purpose
Good partnerships should compound.
Vision
Every great software product grows through trusted partnerships.
We see a future where partnership is a core growth channel—and every person who creates value is rewarded fairly for it.
Logo
One mark. Two approved modes.
Use the primary lockup whenever space allows. The symbol may stand alone only where Affonso is already clearly identified.
Primary / light
Affonso
AffonsoReverse / darkAffonso
AffonsoClear space
Give the mark room to work.
Keep at least one quarter of the symbol width clear on every side. No text, imagery, or interface chrome may enter this area.
Minimum size
Digital24 pxPrint8 mm
Use the supplied artwork. Never redraw the symbol.
Download PNG
Logo don'ts
Protect the signal.
Consistency builds recognition. Avoid alterations that weaken the shape, colour, or clarity of the Affonso mark.
Don't stretch or compress.
Don't use unapproved colours.
Don't rotate the mark.
Don't add shadows or effects.
Brand colours
Bordeaux leads. Ink grounds.
Our core pair carries the brand. Bordeaux signals action and recognition; Ink provides calm contrast and authority.
Affonso Bordeaux
Primary brand colour- HEX
- #881337
- RGB
- 136 / 19 / 55
Affonso Ink
Primary text colour- HEX
- #061B16
- RGB
- 6 / 27 / 22
Colour palette
Supporting colours create hierarchy. They should never compete with Bordeaux for attention.
Bordeaux 50
Soft backgrounds#F8EDF1248 / 237 / 241
Bordeaux 300
Illustration accents#D88AA4216 / 138 / 164
Slate
Secondary text#5D6B6893 / 107 / 104
Mist
Neutral surfaces#F5F7F6245 / 247 / 246
Typography
Confident in the headline. Clear everywhere else.
Satoshi gives Affonso its distinctive voice. Inter handles longer reading and interface copy with clarity at every size.
Satoshi
Display / headings · 500–900Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Inter
Body / utility · 400–700Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Recommended scale
Display72 / 72
Scale through trust.
Heading 152 / 55
Partners drive growth.
Heading 240 / 44
Make every referral count.
Body18 / 28
Clear, useful, and human.
Keep it clear. Keep it useful. Keep it Affonso.
Use these principles whenever you create something with the Affonso brand.