If you're not sure where to start with the Affiliate Finder, we recommend searching for competitor websites first. Here's why.
Why competitor search works so well
When you search for a competitor URL, you find websites and creators that are already writing about products like yours. These people:
- Already understand your market — They know what your target audience cares about
- Have existing content — They've already written reviews, comparisons, or tutorials in your space
- Are easier to convert — They're familiar with affiliate programs in your niche and know how they work
- Have the right audience — Their readers are already looking for products like yours
This makes them the lowest-hanging fruit for your affiliate program.
How to do it
- Go to Discovery and start a New Search
- Enter a competitor's website URL (e.g.
competitor.com) - Browse the results — you'll see websites that mention or link to that competitor
- Add the best matches to your Shortlist
What to look for
Focus on creators who:
- Have written detailed reviews or comparisons (not just a passing mention)
- Regularly publish content in your niche
- Have an engaged audience (comments, social shares)
Next steps
Once you've built a shortlist from competitor searches, you can find their email addresses and start your outreach.
Pro tip: Don't stop at one competitor. Run searches for 3-5 competitors to build a solid list of potential affiliates.
