Tracking
Configure your tracking settings for your affiliate program
Understanding Conversion Rate & Initial EPC
Learn how your two most important performance metrics are calculated and what they mean for your success.
My website and app are on different domains. Will affiliate tracking still work?
Discover how Affonso affiliate tracking works across multiple domains and what steps to take to ensure accurate referral attribution when your website and app are hosted separately.
Run Your Affiliate Program with Coupon Codes Only
Disable affiliate links and track conversions exclusively through coupon codes for a streamlined partner experience.
How do I change my tracking parameter?
Learn how to change your affiliate tracking ID in the Affonso portal
How do I customize my referral tracking parameters?
Learn how to configure and customize the URL parameters affiliates use for tracking their referrals
Configure Program Tracking Templates
Append your own query parameters to affiliate landings so analytics, CRM, and internal systems receive the values they expect.
Auto-Apply Affiliate Coupons at Checkout
Learn how to automatically apply affiliate coupon codes during checkout
First-Touch vs. Last-Touch Attribution in Affiliate Tracking
Understanding which affiliate gets credit when customers click multiple affiliate links before converting
Tracking debug checklist
Step-by-step diagnostic when affiliate clicks come in but referrals or commissions don't.
Debugging Stripe Checkout tracking
How to verify that an affiliate referral made it all the way from the cookie into your Stripe Checkout Session metadata.
How do I track leads, trials, and product conversions with the Events API?
Example payloads for sending lead, trial, milestone, and product-specific conversion events through POST /v1/events.
Changing an affiliate's coupon code
Affiliates cannot reassign their own coupon codes. How program owners can rotate or replace them.
Stripe test mode and Affonso tracking
Affonso only tracks Stripe live-mode payments. How to test end-to-end without charging real cards.
Default tracking parameter vs. enabled parameters
How Affonso handles multiple referral parameters (ref, via, aff, atp) and what "default" means in your settings.
What is the default `data-cookie_duration` for the tracking pixel?
What happens when `data-cookie_duration` is omitted from the Affonso tracking script, and how long the referral cookie lasts by default.