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Custom Coupon Codes for Affiliates

Assign unique coupon codes to affiliates for tracked discounts, even without affiliate links.

Silvestro
Written by Silvestro
Updated more than a week ago

Unique coupon codes let your affiliates offer discounts to their audience while automatically tracking their referrals - no affiliate links required. Affonso creates and syncs these codes directly with your payment processor, streamlining the process for both you and your partners.

Two Ways to Create Coupon Codes

Let affiliates create their own coupon codes while you control the discount settings.

Setting Up Self-Service Coupons:

  1. Go to your Affiliate Program settings
  2. Scroll to "Advanced Settings"
  3. Find "Self-Service Affiliate Coupons"
  4. Click "Enable" or "Add Blueprint"
  5. Choose who this setup should apply to:
    • Program-wide: Use one default setup for your whole program
    • Specific group: Create a different setup for one affiliate group
  6. Set the coupon details:
    • Discount Type: Percentage or fixed amount
    • Discount Value: The discount affiliates will offer (e.g., 20%)
    • Duration: How long the discount applies (once, forever, or multiple months)
  7. Save the setup

What Affiliates See:

Once enabled, affiliates will see a "Create Your Coupon Code" option in their portal when a coupon setup is available for them. They can choose their own code (e.g., JOHNSMITH20), and it's instantly synced with your payment provider using your preset discount settings.

Choose Who Can Create Coupons

You can set up self-service coupons in two ways:

  • Program-wide: One default setup for your whole program
  • Group-specific: A separate setup for one specific affiliate group

If a group has its own setup, that setup is used first. If not, Affonso uses your program-wide setup.

If neither exists, the affiliate will not be able to create their own coupon.

Important Limits

  • Your program can have one program-wide setup
  • Each affiliate group can have one group-specific setup

If an Affiliate Changes Groups

If an affiliate already created a self-service coupon and later moves to another group, their existing coupon stays the same.

The new group only affects future coupon availability or future coupon setups.

Note: Each affiliate can create one coupon code per program. The code must be 3-20 characters, letters and numbers only.


Option 2: Manual Assignment

Manually create and assign coupon codes for individual affiliates.

Setting Up a Coupon Code Manually:

  1. Log into your Affonso admin dashboard
  2. Navigate to "Partners" in the navigation
  3. Locate the affiliate you want to assign a coupon code to
  4. Click the "Action" dropdown button in the right column
  5. Select "Manage Coupon Code"
  6. Enter the desired code and set discount details (percentage or fixed amount, usage limits, subscription duration)

Note: Each affiliate can have one coupon code at a time.


What Happens After Setup

The coupon code automatically syncs with your payment processor and appears in the affiliate's portal. Your partners can now share their unique code directly with their audience, offering discounts while ensuring accurate commission tracking. All conversions are tracked in your reports, whether they came from affiliate links or coupon codes.

Supported Payment Providers

Self-service and manual coupon codes work with:

  • Stripe
  • Paddle
  • Polar
  • Dodo Payments
  • CREEM

Need help with coupon codes? Contact support for guidance on setting up affiliate discounts.

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