AffonsoDefinition
Attribution window
The period after a referral during which a conversion can still be credited to the partner.
The window starts when the qualifying referral occurs. A purchase outside that period usually does not earn a commission under that referral, even if the customer first discovered the product through the partner.
Example
With a 30-day window, a qualifying purchase on day 20 can be credited; one on day 40 falls outside it.
