What does Attribution mean?

Attribution in affiliate marketing determines how credit for sales or conversions is assigned to different marketing touchpoints or affiliates in the customer journey. It helps understand which marketing efforts are most effective and ensures fair commission distribution among participating affiliates.

• First-click attribution model
• Last-click attribution model
• Multi-touch attribution
• Time decay attribution

• Using single-touch attribution only
• Ignoring customer journey complexity
• Poor cross-device tracking
• Inadequate attribution windows
• Overlooking assisted conversions

• Implement multi-touch attribution
• Consider full customer journey
• Set appropriate attribution windows
• Regular attribution model review
• Clear attribution rules communication

Which attribution model should I use?

The choice depends on your business model, product type, and sales cycle. Many programs use a combination of models for different scenarios.

How long should the attribution window be?

Attribution windows typically range from 30-90 days, considering factors like sales cycle length and customer decision time.

How do I handle multiple affiliate touchpoints?

Implement a clear attribution hierarchy or consider split commission models to fairly credit multiple contributing affiliates.

• Attribution modeling software
• Multi-touch tracking platforms
• Customer journey analytics
• Cross-device tracking tools
• Attribution reporting systems

• Attribution Model Guide
• Implementation Best Practices
• Model Comparison Guide
• Attribution Case Studies

• Consider hybrid attribution models
• Regularly review attribution effectiveness
• Communicate changes clearly to affiliates
• Monitor attribution impact on program ROI