What does Cookie Duration mean?

Cookie duration, also known as cookie lifetime or cookie window, determines how long after a visitor clicks an affiliate link the program will attribute a sale to that affiliate. This crucial setting impacts affiliate earnings and program effectiveness, especially for products with longer sales cycles.

• 24-hour cookies for impulse purchases
• 30-day standard tracking window
• 90-day cookies for considered purchases
• Lifetime cookies for subscription services
• Session-based tracking

• Too short duration for product type
• Not considering sales cycle
• Poor cookie policy communication
• Ignoring cross-device tracking
• Inadequate cookie management

• Match duration to sales cycle
• Clear cookie policy documentation
• Implement cross-device tracking
• Regular tracking verification
• Monitor conversion patterns

What's the ideal cookie duration?

It depends on your product type and sales cycle. Physical products often use 30-60 days, while complex B2B services might use 90+ days.

How do cookies affect attribution?

Cookies help track which affiliate referred a sale within the specified window, determining commission attribution and payment.

What about privacy regulations?

Consider GDPR and other privacy regulations when setting cookie policies. Implement proper consent mechanisms and documentation.

• Cookie management systems
• Tracking platforms
• Cross-device tracking tools
• Attribution software
• Consent management platforms

• Cookie Duration Guide
• Privacy Compliance Guide
• Tracking Implementation Guide
• Attribution Best Practices

• Consider product sales cycle
• Monitor conversion patterns
• Implement proper tracking
• Regular compliance checks