What does Conversion mean?

A conversion occurs when a visitor completes a desired goal or action, such as making a purchase, signing up for a service, downloading a resource, or filling out a form. In affiliate marketing, conversions are the key events that typically trigger commission payments and are central to measuring campaign success.

• Product purchases
• Newsletter signups
• Free trial activations
• Form submissions
• Software downloads

• Poor conversion tracking setup
• Ignoring micro-conversions
• Incomplete attribution tracking
• Not testing conversion paths
• Overlooking mobile conversions

• Clear conversion goals
• Multiple tracking methods
• Regular path optimization
• Mobile optimization
• A/B testing implementation

What counts as a conversion?

Any predefined valuable action that a visitor takes. This varies by program but typically includes purchases, signups, leads, or specific engagement actions.

How do I track conversions accurately?

Use multiple tracking methods including pixels, postback URLs, and API integration. Implement cross-device tracking and proper attribution windows.

What affects conversion performance?

Factors include page design, loading speed, offer relevance, trust factors, pricing, and user experience elements.

• Conversion tracking software
• Analytics platforms
• A/B testing tools
• Heat mapping software
• User behavior analytics

• Conversion Optimization Guide
• Tracking Implementation Guide
• Testing Strategy Template
• Best Practices Documentation

• Monitor conversion paths
• Test different CTAs
• Optimize page speed
• Focus on user experience