Attribution determines which affiliate gets credit for a conversion when a customer clicks multiple affiliate links before purchasing. Understanding this helps you set proper expectations with your affiliates and choose the right tracking approach for your business.
How Attribution Models Work
First-Touch Attribution: The first affiliate who brought the customer gets all credit, even if they later clicked other affiliate links. This rewards affiliates for initiating interest and works well for longer sales cycles.
Last-Touch Attribution: The most recent affiliate before conversion gets credit, regardless of who referred first. This focuses on the final action that drove the purchase and works well for immediate conversions and promotions.
What Affonso Uses
Affonso currently uses last-touch attribution by default for all programs. When a customer clicks multiple affiliate links, the most recent affiliate receives the commission.
Example: Customer visits via Affiliate A, then later returns via Affiliate B and purchases → Affiliate B gets the commission.
Can I Change Attribution Models?
Currently, attribution logic is not customizable in Affonso - all programs use last-touch attribution. We're considering adding attribution model options based on user feedback.
If you'd like to see customizable attribution models, you can vote for this feature request to help us prioritize it.
Have questions about your attribution setup? Contact our support team for clarification on how tracking works for your specific program.
