UTM Link Builder
Create trackable campaign links with UTM parameters and measure your marketing ROI accurately
Build professional campaign tracking links with UTM parameters for Google Analytics, track performance across all marketing channels, and optimize your advertising spend.
UTM Link Builder
Create trackable campaign links with UTM parameters for Google Analytics and marketing measurement
Campaign Link Configuration
Master UTM Tracking & Campaign Analytics
Everything you need to know about building effective campaign tracking links
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags you add to URLs to track the effectiveness of marketing campaigns. They help identify traffic sources, mediums, and campaigns in Google Analytics and other tracking tools.
- utm_source: Identifies traffic source (google, facebook, newsletter)
- utm_medium: Identifies marketing medium (cpc, email, social)
- utm_campaign: Identifies specific campaign
- utm_term: Identifies paid keywords
- utm_content: Differentiates similar content
Why Use Campaign Tracking Links?
UTM-tagged campaign links provide detailed insights into your marketing performance, helping you understand which channels drive the most valuable traffic and conversions.
- Track ROI for each marketing channel
- Identify high-performing campaigns
- Optimize marketing budget allocation
- Measure ad campaign effectiveness
- A/B test different messaging and creatives
Best Practices for UTM Tracking
- Use consistent naming conventions (lowercase, hyphens)
- Be specific but concise with campaign names
- Always include source and medium parameters
- Document your UTM strategy for team consistency
- Use URL shorteners for long links in social media
- Test links before launching campaigns
Common Use Cases
- Email Marketing: Track newsletter performance
- Social Media: Measure platform-specific ROI
- Paid Advertising: Track Google Ads, Facebook Ads effectiveness
- Content Marketing: Measure blog and content ROI
- Partner Marketing: Track partner-driven traffic
- Influencer Marketing: Track influencer campaign results
UTM Parameter Examples by Channel
Here are some real-world examples of how to structure UTM parameters for different marketing channels:
Social Media Campaign
Perfect for tracking Facebook carousel ads during your summer sale campaign.
Email Newsletter
Track clicks from your email newsletter header call-to-action button.
Partner Campaign
Track traffic from partner websites and blogs with both UTM parameters and custom ref codes.
Google Ads Campaign
Track performance of specific keyword groups in your Google Ads campaigns.
💡 Pro Tips for Marketing Teams
For SaaS Companies:
- Track trial-to-paid conversion by source
- Measure customer lifetime value by channel
- Compare acquisition costs across platforms
For E-commerce:
- Track revenue per traffic source
- Measure shopping cart completion rates
- Optimize product page performance
For Content Creators:
- Track affiliate link performance
- Measure course sign-up sources
- Optimize sponsor placement ROI
For Agencies:
- Provide detailed client reporting
- Track campaign performance by client
- Demonstrate marketing ROI clearly
Ready to Start Tracking Your Campaigns?
Use our free UTM link builder above to create your first trackable campaign links. No sign-up required - start measuring your marketing effectiveness today!