AFFILIATE MARKETING GLOSSARY

Tracking link

A URL with identifiers that help measure where a visitor came from.

Tracking link

A URL with identifiers that help measure where a visitor came from.

Tracking links can record a partner, campaign, or placement. An affiliate link is one kind of tracking link, used specifically to connect referrals to a partner.

Example

A partner uses separate tracking links for their newsletter and video description to compare results.