What does Affiliate Link mean?
A unique URL that tracks referrals and attributes sales to specific affiliates.
TrackingTechnicalMarketing ToolsDifficulty: Beginner
Definition
An affiliate link is a specialized URL containing a unique identifier that tracks when a visitor clicks through and makes a purchase, ensuring proper attribution and commission payment to the affiliate. These links are essential for monitoring affiliate performance and maintaining accurate commission calculations in affiliate marketing programs.
Examples
- https://example.com/?ref=affiliate123
- https://affiliate.example.com/product/ref=USER_ID
- https://example.com/product?utm_source=affiliate&aid=12345
Common Mistakes
- Using incorrect link structures
- Not testing links before promotion
- Failing to cloak affiliate links
- Neglecting to disclose affiliate relationships
- Using raw affiliate links on social media
Best Practices
- Always test links before promoting
- Use link cloaking for better aesthetics
- Include proper affiliate disclosures
- Track link performance regularly
- Create different links for different campaigns
FAQs
- How do I create an affiliate link?
- Affiliate links are typically generated automatically by the affiliate program's platform, or by adding your unique affiliate ID to a standard product URL following the program's link structure.
- Should I cloak my affiliate links?
- Yes, cloaking affiliate links can make them more attractive, trustworthy, and manageable while still maintaining tracking functionality.
- How long do affiliate links stay active?
- Duration varies by program but typically ranges from 24 hours to 90 days, depending on the cookie duration set by the merchant.
Tools
- Pretty Link
- ThirstyAffiliates
- Geniuslink
- Link shorteners
- Link tracking platforms
Resources
- Affiliate Link Best Practices Guide
- Link Cloaking Tutorial
- FTC Disclosure Guidelines
- Link Tracking Setup Guide
Expert Tips
- Use descriptive links for better user trust
- Create campaign-specific links for better tracking
- Regularly check links for functionality
- Monitor click-through rates to optimize placement