What does Affiliate Tracking mean?

Affiliate tracking encompasses the technical infrastructure and methodologies used to monitor, record, and attribute sales, leads, or specific actions to individual affiliates. It includes cookie tracking, link monitoring, conversion attribution, and commission calculation systems that ensure accurate partner compensation and program performance measurement.

• Cookie-based conversion tracking
• Custom parameter tracking
• Postback URL implementation
• Multi-touch attribution systems

• Inadequate tracking setup
• Missing cross-device tracking
• Poor cookie management
• Incomplete conversion tracking
• Insufficient testing

• Implement reliable tracking system
• Regular tracking tests
• Multiple tracking methods
• Clear attribution rules
• Regular system audits

What are the main tracking methods?

Common methods include cookie tracking, pixel tracking, postback URLs, server-to-server tracking, and custom parameter tracking.

How long should cookies last?

Cookie duration varies by program but typically ranges from 30-90 days, considering customer journey and industry standards.

How can I ensure accurate tracking?

Implement multiple tracking methods, regularly test tracking systems, maintain clear documentation, and perform regular audits.

• Affiliate tracking platforms
• Analytics tools
• Cookie management systems
• Attribution software
• Testing tools

• Tracking Implementation Guide
• Cookie Management Guide
• Attribution Model Guide
• Testing Procedures Manual

• Use multiple tracking methods for redundancy
• Regularly validate tracking accuracy
• Document all tracking parameters
• Monitor for tracking issues proactively