Tolt.io has grown rapidly over the last two years — both in product features and pricing. But with the removal of its free plan and steady price increases, many SaaS startups and affiliate marketers are asking: is Tolt.io still worth the cost in 2026?
This article breaks down their current pricing, plan limits, and features — and introduces a more agile alternative worth considering.
Tolt.io Keeps Increasing Prices
Since early 2023, Tolt has changed its pricing structure four times, consistently increasing costs while tightening limits for lower tiers.
January 2023 Pricing
- Free – Up to $1,000 earned: $0/mo
- Growth – Up to $1,500/mo earned: $20/mo
- Pro – Up to $5,000/mo earned: $50/mo
- Unlimited – $5,001+: $100/mo
At this point, small projects could still start for free.
April 2023 Pricing
- Free plan removed completely
- Starter – Up to $2,500/mo: $29/mo
- Growth – Up to $7,500/mo: $49/mo
- Pro – Up to $20,000/mo: $99/mo
- Enterprise – Custom: Contact sales
This shift signaled Tolt was no longer targeting bootstrapped founders.
December 2023 Pricing
- Basic – Up to $10,000/mo: $49/mo
- Growth – Up to $20,000/mo: $99/mo
- Pro – Up to $50,000/mo: $199/mo
- Enterprise – Custom: Contact sales
Prices doubled (or more) in under 12 months, while limits increased modestly.
January 2026 Pricing — Yet Another Price Hike
- Basic – Up to $10,000/mo: $69/mo (was $49)
- Growth – Up to $20,000/mo: $99/mo
- Pro – Up to $50,000/mo: $199/mo
- Enterprise – Custom: Contact sales
And it happened again. In January 2026, Tolt raised prices once more. The Basic plan jumped from $49 to $69 — a 40% increase with no additional features. That's now four price increases since early 2023.
If you're keeping track: what started as a free plan in 2023 now costs $69/month just to get started. And there's no indication the increases will stop here.
Tolt now firmly positions itself in the mid-to-enterprise segment, with no low-cost entry point for bootstrapped founders or small teams.
What You Get at Each Tier in 2026
Below is a high-level breakdown of Tolt.io's current plans and what you get at each price point.
Basic – $69/month
- Up to $10,000/mo earned from affiliates
- Unlimited affiliates & referrals
- Manual payouts only
- 2 programs / 3 partner groups / 3 team members
- Branded portal + custom domain
- Email notifications
- Double-sided rewards (coupons)
- No auto payouts or customizable emails
→ Best for small affiliate programs — if you're okay with doing things manually.
Growth – $99/month
- Up to $20,000/mo earned
- All Basic features, plus:
- Auto payouts (via PayPal, Wise, crypto, local bank)
- Invoice generation
- Tax compliance (W-9/W-8 & 1099s)
- 5 programs, partner groups, team members
- Custom email notifications
→ Better suited for growing programs, but still limited on scale and branding control.
Pro – $199/month
- Up to $50,000/mo earned
- Everything in Growth, plus:
- Unlimited everything (programs, groups, flows)
- Custom payout methods
- Dedicated Slack channel
- No "powered by Tolt" branding
- Full white-label control
→ Ideal for high-revenue programs with complex commission flows — if you're okay with the cost.
Is Tolt.io Worth the Cost in 2026?
It depends on your affiliate revenue, team size, and payout complexity.
Where Tolt Shines
- Solid automation for payouts and tax compliance
- White-label support at higher tiers
- Reliable infrastructure for large affiliate teams
- Smooth onboarding and partner management UX
If your affiliate program already generates 5+ figures in revenue monthly, Tolt can offer solid operational value — but only once you're on Growth or Pro.
Where Tolt Falls Short
- Rapid price increases signal more hikes coming
- Important features like auto payouts only start at $99/month
- Limited team & program flexibility unless you're on the most expensive plan
- No customizable emails unless you pay at least $99/month
- Branded with "Powered by Tolt" on lower tiers
You're effectively paying more — even as your affiliate revenue grows. That's a dealbreaker for many SaaS teams.
A VC-Backed Future: Expect Even More Price Increases
In October 2023, Tolt announced they had joined the LAUNCH Accelerator, signaling external funding and ambitious scaling.
That's great for platform innovation — but it also means more pricing updates are almost guaranteed. We've already seen the pattern: four price increases in under two years. With VC pressure to grow revenue, this trend is unlikely to stop.
If you lock in current rates today, there's no guarantee they won't change your plan terms tomorrow. Tolt has shown they're willing to raise prices aggressively — and existing customers are not immune.
Looking for a Leaner, Modern Alternative?
If you're running a growing affiliate program and need:
- Fair, scalable pricing
- Powerful automation without the enterprise bloat
- Built-in flexibility without hidden paywalls
- Modern UI that doesn't require tutorials
Then it might be time to look at Affonso — a smart, lightweight alternative to Tolt built for modern SaaS teams.
Final Thoughts
Tolt.io has evolved into a capable affiliate platform for mature operations. But its pricing, paywall-heavy features, and limited entry tiers make it harder to recommend for smaller, agile teams.
If you're looking for better value, more flexibility, and lower complexity, Affonso might be the better fit for your affiliate strategy in 2026.
TL;DR – Tolt.io Pricing Breakdown
| Plan | Max Affiliate Revenue | Monthly Cost | Key Features |
|---|---|---|---|
| Basic | $10,000/mo | $69/mo | Manual payouts, limited flows |
| Growth | $20,000/mo | $99/mo | Auto payouts, tax compliance |
| Pro | $50,000/mo | $199/mo | Unlimited everything, Slack, no branding |
| Enterprise | $50,001+ | Custom | Custom limits + support |
