Tolt.io has grown rapidly over the last two years — both in product features and pricing. But with the removal of its free plan and steady price increases, many SaaS startups and affiliate marketers are asking: is Tolt.io still worth the cost in 2025?

This article breaks down their current pricing, plan limits, and features — and introduces a more agile alternative worth considering.

Tolt.io Keeps Increasing Prices

Since early 2023, Tolt has changed its pricing structure three times, consistently increasing costs while tightening limits for lower tiers.

January 2023 Pricing

Free – Up to $1,000 earned: $0/mo
Growth – Up to $1,500/mo earned: $20/mo
Pro – Up to $5,000/mo earned: $50/mo
Unlimited – $5,001+: $100/mo

At this point, small projects could still start for free.

April 2023 Pricing

Free plan removed completely
Starter – Up to $2,500/mo: $29/mo
Growth – Up to $7,500/mo: $49/mo
Pro – Up to $20,000/mo: $99/mo
Enterprise – Custom: Contact sales

This shift signaled Tolt was no longer targeting bootstrapped founders.

December 2023 Pricing

Basic – Up to $10,000/mo: $49/mo
Growth – Up to $20,000/mo: $99/mo
Pro – Up to $50,000/mo: $199/mo
Enterprise – Custom: Contact sales

Prices doubled (or more) in under 12 months, while limits increased modestly. This is the current pricing for 2025 unless updated again.

Tolt now firmly positions itself in the mid-to-enterprise segment, with no low-cost entry point.

What You Get at Each Tier in 2025

Below is a high-level breakdown of Tolt.io’s current plans and what you get at each price point.

Basic – $49/month

Up to $10,000/mo earned from affiliates
Unlimited affiliates & referrals
Manual payouts only
2 programs / 3 partner groups / 3 team members
Branded portal + custom domain
Email notifications
Double-sided rewards (coupons)
No auto payouts or customizable emails

→ Best for small affiliate programs — if you're okay with doing things manually.

Growth – $99/month

Up to $20,000/mo earned
All Basic features, plus:
Auto payouts (via PayPal, Wise, crypto, local bank)
Invoice generation
Tax compliance (W-9/W-8 & 1099s)
5 programs, partner groups, team members
Custom email notifications

→ Better suited for growing programs, but still limited on scale and branding control.

Pro – $199/month

Up to $50,000/mo earned
Everything in Growth, plus:
Unlimited everything (programs, groups, flows)
Custom payout methods
Dedicated Slack channel
No "powered by Tolt" branding
Full white-label control

→ Ideal for high-revenue programs with complex commission flows — if you’re okay with the cost.

Is Tolt.io Worth the Cost in 2025?

It depends on your affiliate revenue, team size, and payout complexity.

Where Tolt Shines

Solid automation for payouts and tax compliance
White-label support at higher tiers
Reliable infrastructure for large affiliate teams
Smooth onboarding and partner management UX

If your affiliate program already generates 5+ figures in revenue monthly, Tolt can offer solid operational value — but only once you’re on Growth or Pro.

Where Tolt Falls Short

Rapid price increases signal more hikes coming
Important features like auto payouts only start at $99/month
Limited team & program flexibility unless you’re on the most expensive plan
No customizable emails unless you pay at least $99/month
Branded with “Powered by Tolt” on lower tiers

You’re effectively paying more — even as your affiliate revenue grows. That’s a dealbreaker for many SaaS teams.

A VC-Backed Future: Expect More Changes

In October 2023, Tolt announced they had joined the LAUNCH Accelerator, signaling external funding and ambitious scaling.

That’s great for platform innovation — but it also likely means more pricing updates ahead. Early adopters might lock in current rates, but don’t be surprised if costs rise again by late 2025 or 2026.

Looking for a Leaner, Modern Alternative?

If you’re running a growing affiliate program and need:

Fair, scalable pricing
Powerful automation without the enterprise bloat
Built-in flexibility without hidden paywalls
Modern UI that doesn’t require tutorials

Then it might be time to look at Affonso — a smart, lightweight alternative to Tolt built for modern SaaS teams.

Final Thoughts

Tolt.io has evolved into a capable affiliate platform for mature operations. But its pricing, paywall-heavy features, and limited entry tiers make it harder to recommend for smaller, agile teams.

If you're looking for better value, more flexibility, and lower complexity, Affonso might be the better fit for your affiliate strategy in 2025.

TL;DR – Tolt.io Pricing Breakdown

Plan	Max Affiliate Revenue	Monthly Cost	Key Features
Basic	$10,000/mo	$49/mo	Manual payouts, limited flows
Growth	$20,000/mo	$99/mo	Auto payouts, tax compliance
Pro	$50,000/mo	$199/mo	Unlimited everything, Slack, no branding
Enterprise	$50,001+	Custom	Custom limits + support