Rewardful Pricing in 2025: Is It Worth It?
Rewardful limits key features to higher tiers and caps revenue per plan. See if it’s still worth using in 2025 — and how Affonso compares.
Rewardful has long been a popular choice for SaaS affiliate and referral management. Launched in 2017 as a bootstrapped product, it built a strong early reputation for being developer-friendly and affordable. But since its acquisition by saas.group in 2021, many founders have started asking:
"Is Rewardful still the lean, modern affiliate tool it once was — or is it showing signs of legacy bloat?"
In this breakdown, we’ll explore Rewardful’s pricing evolution, current value, and what to consider if you're evaluating affiliate software in 2025.
From Bootstrapped to Acquired: What Changed After 2021?
Rewardful was acquired by saas.group, a private equity-style operator that buys profitable SaaS businesses and runs them under its growing portfolio.
While Rewardful hasn't publicly changed branding or core features, its pricing has shifted multiple times, and some users report that product velocity has slowed. As with many PE-owned SaaS tools, long-term alignment with user needs can become a concern.
saas.group owns over 15 SaaS products. That sounds efficient, but divided attention often leads to slower support and less innovation.
Rewardful Pricing History: More Restrictions, Higher Expectations
Rewardful has gone through several pricing iterations since 2020. Here's how things have changed over time:
May 2020
- Performance Plan: $29/mo + 9% transaction fee
- Starter: $49/mo, up to $1,000 affiliate revenue
- Growth: $79/mo, up to $10,000
- Enterprise: $299+, unlimited revenue
At the time, Rewardful was competitive for startups. Plans were transparent, and the product was lean.
2021–2022: Quiet Price Increases
- Starter capped at $5,000 affiliate revenue
- Growth plan capped at $15,000
- Performance plan remained at $29/mo + 9%
- Features like Affiliate Finder credits were introduced (then removed)
During this time, Rewardful remained functional — but pricing tiers began to feel tighter, especially for growing SaaS companies.
2023–2025: Current Pricing (As of September 2025)
| Plan | Revenue Limit | Monthly Price | Key Notes |
|---|---|---|---|
| Starter | Up to $7,500/mo | $49 | 1 campaign only, 2 team members |
| Growth | Up to $15,000/mo | $99 | Unlimited campaigns & team, branded portal |
| Enterprise | Over $15,000/mo | $149+ (custom) | Dedicated support, demo required |
| Performance | Unlimited revenue | $29 + 9% fee | Pay-as-you-grow, but expensive at scale |
✅ All plans include a 14-day free trial
❌ Many growth features now require at least $99/month or more
What You Actually Get — And What You Don’t
Starter – $49/mo
- Max $7,500 affiliate revenue
- 1 campaign
- 2 team members
- Payout via PayPal or Wise
- Basic fraud detection
- Coupon tracking & attribution
→ Good for testing the waters, but very limited beyond the basics.
Growth – $99/mo
- Max $15,000 revenue
- Unlimited team & campaigns
- Branded affiliate portal
- Custom scripts & rewards
- Private campaigns
→ Better for scaling, but capped revenue and no dedicated support.
Enterprise – $149+/mo
- Revenue above $15K
- Phone support + Success Manager
- One-click PayPal payouts
- No public feature differences vs. Growth
→ Custom pricing starts low, but can scale quickly depending on usage.
Where Rewardful Shines
- Simple, Stripe-native setup for SaaS teams
- Clean interface with quick onboarding
- Reliable integrations with payout providers like PayPal & Wise
- Includes fraud detection and coupon tracking
- Developer-friendly API
Rewardful is a solid option if you're just getting started or running a very straightforward affiliate program.
Where Rewardful Falls Short
- Starter plan limited to 1 campaign and 2 team members
- Revenue caps on every plan — scale = pay more
- Growth features locked behind $99+
- Little visible innovation since 2021 acquisition
- No free plan — testing is only possible with a time-limited trial
- Lacks flexibility around commission logic and advanced workflows
For modern SaaS companies growing fast, Rewardful can start to feel rigid and outdated — especially as feature needs grow but plan limits stay fixed.
A Better Alternative: Affonso
If you're outgrowing Rewardful — or want more flexibility from the start — Affonso is a smarter alternative built for fast-moving SaaS companies.
Why Teams Choose Affonso:
- Fair, scalable pricing
- Powerful automation without the enterprise bloat
- Built-in flexibility without hidden paywalls
- Modern UI that doesn’t require tutorials
You get enterprise-grade features at startup-friendly pricing — without hitting artificial walls as you grow.
Final Thoughts
Rewardful still delivers on the basics. But in 2025, it’s harder to justify its pricing and limits — especially when faster, more flexible options exist.
For small teams testing affiliate marketing, it’s okay but pricey! And if you’re aiming to grow your program or want more control, Rewardful’s current model feels increasingly outdated.
If you're looking for a modern alternative with better value, check out Affonso — built for modern SaaS teams that don’t want to compromise.
TL;DR – Rewardful Pricing Summary (2025)
| Plan | Affiliate Revenue Cap | Monthly Price | Key Notes |
|---|---|---|---|
| Starter | $7,500/month | $49/mo | 1 campaign, 2 team members, limited growth |
| Growth | $15,000/month | $99/mo | Unlimited campaigns, branding features |
| Enterprise | $15,000+/month | $149+/mo | Dedicated support, requires demo |