FirstPromoter Pricing in 2025: Is It Worth It?

FirstPromoter has been around since 2017, serving as one of the earliest dedicated affiliate tools for SaaS companies. It earned trust early with transparent pricing and functional flexibility.

But in 2025, that landscape has changed. While FirstPromoter still works, its pricing model, feature set, and UX haven’t evolved as quickly as many newer competitors. If you’re thinking about affiliate software for your SaaS business this year, here’s what you need to know.

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FirstPromoter’s Pricing Journey (2017 → 2025)

FirstPromoter's pricing started off simple. But over time, plans have remained relatively static while the expectations of growing SaaS teams have evolved.

2017–2019

• Starter: $49/mo – up to $5,000 from affiliates
• Business: $99/mo – up to $15,000
• Enterprise: $149+ – above $15,000

Despite minor tweaks, these pricing tiers have mostly remained unchanged over the years. That’s unusual in a SaaS world where competitors are iterating quickly.

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FirstPromoter Pricing in 2025

All plans include 0% transaction fees and a 14-day free trial.

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What You Get at Each Tier

Starter – $49/month

• Max $5K/month from affiliates
• 2 campaigns
• Max 1,000 promoters
• Coupon & link tracking
• Referral dashboard
• PayPal payouts
• Unlimited team members
• No multi-site or advanced payout support

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Business – $99/month

• Max $15K/month revenue
• Unlimited campaigns & promoters
• Multi-site support
• Wise & bank payouts
• Multi-tier commissions (MLM)
• Tax form collection (W-9/W-8BEN)
• Custom email server

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Enterprise – $149+/month

• Custom plan for larger programs
• Custom CSS/JS
• Remove "Powered by"
• Dedicated support
• Still no public pricing or limits

→ Feature-rich, but requires demo and negotiation, and lacks transparency.

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Where FirstPromoter Shines

• Tried-and-tested tool with years of stability
• Solid integrations for SaaS (Stripe, PayPal, Wise)
• Offers multi-tier/MLM options for advanced workflows
• Tax handling and payout invoicing (for EU/US)
• No transaction fees on any plan
• Supports unlimited team members even on Starter

FirstPromoter can handle complex affiliate logic if you’re willing to pay for it — and don’t mind a more traditional UI.

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Where It Falls Short

• Pricing has barely evolved since 2018 — despite market changes
• Campaign limits (2 max on Starter) block flexibility
• 1,000 promoter cap on Starter tier is unusually low
• UI feels dated compared to modern platforms
• No visible product innovation or roadmap updates
• Enterprise plan lacks public pricing or transparency

In 2025, growth-focused SaaS companies often need more agility, automation, and open pricing. FirstPromoter's static tiers make it harder to scale smoothly.

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A More Modern Alternative: Affonso

If you're looking for a flexible, transparent, and fast-evolving platform, Affonso was built for modern SaaS teams — without outdated caps or confusing pricing.

Why Affonso?

• Plans start at just $9/month
• Up to $30,000/mo revenue on a $79 plan
• No campaign, affiliate, or team member limits on Growth & Elite
• Built-in fraud detection & custom tracking logic
• Affiliate discovery agent credits included
• Modern UI + live support (even on entry-level plans)
• Transparent pricing, no hidden upsells

Affonso gives you everything you need to launch and scale your affiliate program — without waiting on demos or outgrowing outdated tiers.

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Final Thoughts

FirstPromoter helped shape the affiliate space for SaaS back in 2017. But in 2025, its pricing structure and user experience feel increasingly outdated.

If you just need a reliable legacy tool, it can still work. But if you want to move fast, scale efficiently, and avoid old-school limitations, Affonso delivers more flexibility and better value at every stage of growth.

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TL;DR – FirstPromoter Pricing Overview (2025)