Background
28.01.2026

Pay Per Lead (CPL) Incentives

Reward affiliates for signups, not just sales. Add a fixed bonus per lead on top of your regular commissions — so affiliates stay motivated even when conversions take time.

Why Add CPL

Products with free trials or longer sales cycles can frustrate affiliates. They bring traffic, users sign up, but commissions only come weeks later when someone finally upgrades. CPL bridges that gap: affiliates see earnings immediately, you get more volume at the top of your funnel.

How It Works

Create an incentive with "Signups (Pay Per Lead)" as trigger. Set a fixed amount — $1, $5, whatever fits your margins. Affiliates earn that bonus for every signup, plus their normal commission when the sale happens later. No extra integration. If you're already tracking signups, CPL works automatically.

Setup

Groups → Incentives → Add Incentive 2. Select "Signups (Pay Per Lead) 3. Set amount per lead 4. Assign to a group

bg

Ready to Scale Your SaaS?

Affonso is the easiest way to launch your own affiliate program. We take care of the technical stuff, so you can focus on growing your business.