Tracking-only tools
Tracking + admin
AFFILIATE & PARTNER GROWTH FOR SOFTWARE COMPANIES
Software companies build and run their partner channel with Affonso.



02 / BEYOND TRACKING
A program can track every click and still go nowhere. Growth starts when you find partners with the right audience, give them a reason to promote, and repeat what works.
Tracking + admin
Tracking + growth
03 / FIND RELEVANT PARTNERS
Meet the affiliates, creators, and publishers who can introduce your product to the right audience.
MARKETPLACE / INBOUND
Be discovered by creators, publishers, and affiliates looking for products their audience will care about.
PROSPECTING AGENT / OUTBOUND
Your agent searches the web and suggests creators, publishers, and affiliates with audiences that fit your product.
04 / ACTIVATE PARTNERS AND CUSTOMERS
A referral link alone will not build your channel. Growth comes from people who keep putting your product in front of new audiences.
AFFILIATE PROGRAMS
Partners should not have to guess how to promote you. Give them a clear offer and ready-to-use assets, while their dashboard shows what converts.
IN-APP REFERRALS
Let customers recommend your product without leaving your app. Choose how to reward them, from cash and credits to discounts or premium features.
Friends get 20% off, and you earn 50 credits.
CAMPAIGNS
Reward more than the final sale. Give partners a reason to create content and run promotions that put your product in front of new audiences.
05 / GROW PARTNER REVENUE
See which partners, campaigns, and traffic sources bring paying customers. Invest more in the relationships that work, re-engage partners who go quiet, and repeat the promotions that convert.
06 / PARTNER PAYOUTS WITHOUT THE BUSYWORK
AUTO PAYOUTS
Review commissions and fund one batch. Every eligible partner gets paid, and you can follow each payment from the same place.
READY TO PAY
Partners submit their payout information, identity details, and any required tax forms upfront, so you know who is ready before payout day.
FRAUD PROTECTION
Catch self-referrals, banned sources, paid traffic, and other suspicious activity before money goes out. Your team makes the final call.
07 / BUILT FOR SCALE
Across its infrastructure, Affonso processes millions of events every day. Add more partners, campaigns, and traffic without turning your partner program into another engineering project.
NATIVE BILLING INTEGRATIONS
Connect your billing provider once. Affonso keeps commissions aligned with subscriptions, renewals, refunds, and reversals through native integrations or the API.
See billing integrationsAI-NATIVE OPERATIONS
Let an AI agent review applications, pull reports, update commissions, and prepare payouts. You decide what runs automatically and what needs approval.
See AI agent workflows08 / CUSTOMER STORIES
From the first referral to more than half of all customers, see what happens when a partner program starts working.
09 / START OR SWITCH
Whether you are launching your first program or moving an established one, the goal is the same: more of the right partners promoting your product.
Start with one focused offer. Find partners who already reach your buyers, give them a clear reason to promote, and see which relationships bring customers.
Bring your established program to Affonso. Move beyond tracking with one place to find, activate, and pay the partners bringing you customers.
10 / QUESTIONS BEFORE YOU START
Launch a new program yourself. If you are migrating partners or planning payouts and rollout with your team, book a demo and map the switch with us.
Affonso helps you build both inbound and outbound. List your program in the Marketplace to attract applications. Use Affiliate Finder to research creators, publishers, and affiliates by topic, keyword, or competitor. Your team decides who to contact and whether Marketplace access is public, private, or invite-only.