What does Incremental Sales mean?
Additional sales generated through affiliate marketing efforts that wouldn't have occurred otherwise.
Sales AnalyticsPerformance MetricsROIDifficulty: Advanced
Definition
Incremental sales represent the true value added by affiliate marketing efforts by measuring sales that wouldn't have happened without affiliate involvement. This metric helps evaluate program effectiveness and justify affiliate commission structures.
Examples
- New customer acquisition
- Additional purchase volume
- Market expansion sales
- Channel-specific growth
- Attribution analysis
Common Mistakes
- Poor attribution tracking
- Ignoring cannibalization
- Incomplete data analysis
- Missing control groups
- Wrong measurement methods
Best Practices
- Clear attribution rules
- Control group testing
- Multiple measurement methods
- Regular analysis
- Comprehensive tracking
FAQs
- How do I measure incremental sales?
- Use control groups, attribution modeling, and comparative analysis to isolate sales specifically driven by affiliate efforts.
- Why are incremental sales important?
- They show the true value of affiliate programs by identifying new business versus cannibalized sales from other channels.
- How can I increase incremental sales?
- Focus on new customer acquisition, expand into new markets, and develop unique affiliate offerings.
Tools
- Attribution platforms
- Analytics software
- Sales tracking tools
- Testing platforms
- Reporting systems
Resources
- Measurement Guide
- Attribution Framework
- Analysis Templates
- Best Practices Guide
Expert Tips
- Use multiple measurement methods
- Regular performance reviews
- Monitor channel overlap
- Track long-term trends