What does Campaign Tracking mean?

Campaign tracking in affiliate marketing involves systematically monitoring, measuring, and analyzing the performance of promotional efforts across various channels. It helps identify successful strategies, optimize underperforming campaigns, and ensure proper attribution of sales and commissions.

• UTM parameter tracking
• Conversion path analysis
• Multi-channel attribution
• ROI measurement
• Performance benchmarking

• Inconsistent tracking parameters
• Poor data organization
• Incomplete tracking setup
• Ignoring cross-device tracking
• Missing attribution windows

• Use consistent naming conventions
• Implement cross-channel tracking
• Regular data analysis
• Set clear KPIs
• Document tracking parameters

What metrics should I track in affiliate campaigns?

Key metrics include clicks, conversions, revenue, EPC (earnings per click), conversion rate, and ROI. Also track traffic sources and customer behavior.

How often should I review campaign data?

Monitor basic metrics daily, conduct detailed analysis weekly, and perform comprehensive reviews monthly or quarterly.

What tools are best for campaign tracking?

Common tools include Google Analytics, affiliate platform analytics, dedicated tracking software, and custom tracking solutions.

• Google Analytics
• Campaign tracking software
• Attribution platforms
• UTM builders
• Reporting dashboards

• Campaign Tracking Guide
• UTM Parameter Best Practices
• Attribution Model Guide
• Analytics Setup Tutorial

• Create standardized tracking protocols
• Test tracking before launch
• Monitor multiple attribution models
• Regular tracking audits