What does Heat Mapping mean?

Heat mapping is a data visualization technique that displays user interaction patterns on websites using color-coded representations. For affiliate marketers, it provides crucial insights into user behavior, helping optimize page layouts, content placement, and conversion elements for better performance.

• Click heat maps
• Scroll depth analysis
• Mouse movement tracking
• Attention mapping
• Mobile touch mapping

• Insufficient data collection
• Poor segment analysis
• Ignoring mobile behavior
• Misinterpreting patterns
• Limited testing period

• Adequate sample size
• Device-specific analysis
• Regular monitoring
• Segment comparison
• Action-based optimization

What insights can heat maps provide?

Heat maps show where users click, how far they scroll, where they spend time, and which elements attract attention or get ignored.

How long should I collect heat map data?

Collect data for at least 2-4 weeks with minimum 1,000-2,000 pageviews for statistically significant results.

How do I use heat map data?

Use insights to optimize CTA placement, content structure, important elements' visibility, and overall page layout.

• Hotjar
• Crazy Egg
• FullStory
• MouseFlow
• Lucky Orange

• Heat Map Analysis Guide
• Optimization Best Practices
• Implementation Guide
• Case Study Collection

• Compare mobile vs desktop
• Focus on key pages
• Test different layouts
• Monitor after changes