What does First-Click Attribution mean?

First-click attribution is a model that assigns conversion credit to the initial channel or affiliate that brought a visitor to a website, regardless of subsequent touchpoints. This model is particularly important in understanding which channels are most effective at initiating customer relationships and driving awareness.

• Initial blog post visits
• First ad clicks
• Original referral sources
• Discovery channel tracking
• Early funnel attribution

• Ignoring multi-touch reality
• Poor tracking implementation
• Cookie duration issues
• Missing cross-device tracking
• Incomplete journey analysis

• Multi-attribution comparison
• Proper tracking setup
• Cross-device monitoring
• Regular data analysis
• Journey mapping

When should I use first-click attribution?

First-click attribution is most valuable when focusing on customer acquisition channels and understanding which sources initially attract customers.

How does it compare to other models?

First-click favors awareness channels while last-click favors conversion channels. Consider using multiple models for complete understanding.

What are the limitations?

It may oversimplify complex customer journeys and undervalue channels that contribute to conversion later in the process.

• Attribution platforms
• Analytics software
• Customer journey tools
• Tracking systems
• Multi-touch analytics

• Attribution Model Guide
• Tracking Implementation Guide
• Journey Mapping Template
• Analysis Best Practices

• Use multiple attribution models
• Consider full customer journey
• Implement proper tracking
• Regular model evaluation