What does EPC (Earnings Per Click) mean?
Average earnings generated per click on affiliate links, calculated by dividing total earnings by total clicks.
AnalyticsPerformance MetricsRevenueDifficulty: Advanced
Definition
Earnings Per Click (EPC) is a crucial metric in affiliate marketing that measures the average revenue generated from each click on affiliate links. It helps evaluate campaign effectiveness, compare different offers, and optimize promotional strategies for maximum revenue generation.
Examples
- Product promotion EPC
- Campaign comparison
- Traffic source analysis
- Offer optimization
- Revenue tracking
Common Mistakes
- Ignoring traffic quality
- Short measurement periods
- Missing segment analysis
- Poor tracking setup
- Overlooking seasonality
Best Practices
- Regular monitoring
- Traffic source analysis
- Long-term tracking
- Segment comparison
- Quality focus
FAQs
- How do I calculate EPC?
- Divide total earnings by total number of clicks within a specific time period. Example: $1000/1000 clicks = $1.00 EPC.
- What's a good EPC?
- EPC varies widely by industry, offer type, and traffic quality. Focus on improving your own EPC over time rather than industry averages.
- How can I improve EPC?
- Focus on traffic quality, offer relevance, conversion optimization, and testing different promotional approaches.
Tools
- Affiliate platforms
- Analytics tools
- Tracking software
- ROI calculators
- Performance dashboards
Resources
- EPC Optimization Guide
- Traffic Quality Guide
- Conversion Tips
- Analysis Framework
Expert Tips
- Focus on quality traffic
- Test different offers
- Monitor long-term trends
- Optimize landing pages