What does Direct Linking mean?

Direct linking is an affiliate marketing strategy where traffic is sent straight to the merchant's website or offer page, bypassing any intermediary pages. While this can lead to faster conversions, it offers less control over the user experience and may result in lower conversion rates compared to pre-sell approaches.

• PPC to merchant links
• Social media direct promotions
• Email marketing direct links
• Banner ad direct routing
• Native ad direct linking

• No pre-qualification
• Poor tracking setup
• Wrong offer matching
• Compliance issues
• Missing optimization opportunities

• Proper tracking implementation
• Audience targeting
• Compliance adherence
• Split testing
• Performance monitoring

When should I use direct linking?

Direct linking works best with well-known brands, simple products, or when targeting bottom-of-funnel traffic with high purchase intent.

What are the pros and cons?

Pros include faster conversion path and simpler setup. Cons include less control over user experience and potentially lower conversion rates.

How do I track direct linking campaigns?

Use proper tracking parameters, UTM codes, and affiliate platform tools to monitor traffic and conversions accurately.

• Link tracking platforms
• Analytics tools
• Split testing software
• Traffic monitoring systems
• Compliance checkers

• Direct Linking Guide
• Tracking Setup Tutorial
• Compliance Checklist
• Optimization Tips

• Test against landing pages
• Monitor conversion rates
• Ensure proper tracking
• Follow compliance rules