What does Cost Per Click (CPC) mean?

Cost Per Click (CPC) is an advertising model where payment is based on the number of clicks received on promotional content. While less common in traditional affiliate programs, CPC can be relevant for hybrid campaigns or specific promotional strategies. Understanding CPC helps optimize marketing spend and campaign performance.

• Search engine advertising
• Banner ad clicks
• Social media promotions
• Content discovery networks
• Display advertising

• Ignoring click quality
• Poor targeting
• Insufficient tracking
• Budget mismanagement
• Click fraud exposure

• Quality traffic focus
• Clear targeting strategy
• Regular bid optimization
• Click tracking implementation
• ROI monitoring

How much should I pay per click?

CPC rates vary by industry, competition, and traffic quality. Consider your conversion rate and target customer acquisition cost.

How do I ensure click quality?

Focus on targeted traffic sources, implement fraud detection, monitor bounce rates, and track user engagement.

Is CPC better than other models?

It depends on your goals. CPC works well for traffic generation but may not align with performance marketing objectives.

• Bid management platforms
• Click tracking tools
• Analytics software
• Fraud detection systems
• ROI calculators

• CPC Optimization Guide
• Traffic Quality Guide
• Bid Strategy Template
• ROI Tracking Guide

• Focus on traffic quality
• Test different bid levels
• Monitor competition
• Track post-click metrics