[Skip to feature details](#feature-content) [![](https://files.affonso.io/assets/affonso-mark.svg)Affonso](/) Product[AI Agents](/agents)[Pricing](/pricing)Resources[For Partners](https://marketplace.affonso.io/) [Login](/auth/login)[Start for free](/auth/signup) Strategy Guide # How to Find Affiliates _That Actually Drive Revenue_ You already have a program. The dashboard is empty. Fill it by finding people who already promote a similar product, and by showing up where affiliates look for a program to join. [](/)How to Find Affiliates You set up an affiliate program. The dashboard is still empty. Affiliates do not show up on their own. You find people who already promote products like yours, and you show up where motivated affiliates look for a program to join. ## 1\. Steal from your competitors The way to find affiliates who already promote products like yours is to look at who promotes your competitors. Those creators already know the market and already have the audience. They have shown they can talk about a product in your space. Reach them with a reason to switch. That can be a commission they prefer, assets they can use, or payouts that arrive when you said they would. ### How to find them Search YouTube for "\[competitor name\] review". Check TikTok for people using a competitor's hashtags. See who posts affiliate links on X. Check LinkedIn for creators who mention the competitor. Doing that by hand is slow, and it works. [Affiliate Finder](/affiliate-finder) is how you run that same scan. You name a competitor, and it shows who already promotes them on TikTok, LinkedIn, YouTube, and X. ## 2\. Let affiliates find you Some affiliates are not waiting for an email. They browse lists of programs they can join. Put your program where they already look. They arrive having read the offer, which is a different conversation from a cold pitch. Publish the offer. State the commission, the cookie, and who you want. Specifics are what make someone apply instead of scrolling past. The [Affonso Marketplace](/affiliate-marketplace) is one of those lists. You publish the program there, and partners who are looking can find it and apply. ## 3\. Turn customers into affiliates Your best affiliates may already be customers. They have used the product. When they recommend it, they can answer questions and tell a real story. That is a different recommendation from someone who has only read the page. ### Where to ask Add an affiliate signup link in your product dashboard. Mention it in onboarding emails. Ask after a positive review. Make it easy to say yes. ## 4\. Make affiliates want to promote you Finding people is only half of it. Once they find you, they choose the program that is easier to promote. They look at the commission, whether you have assets they can use, whether the portal works, whether payouts arrive, and whether someone answers. Prepare banners, email templates, and social copy before you start asking. If the assets are ready, they can start. ## 5\. Stack strategies for best results Do not rely on one channel. Look for people already promoting similar products. Be listed where creators browse. Ask customers. Make the program good enough that affiliates tell other affiliates. ### Start small You do not have to start all of them. Pick one. Add the next when the first one is working. ### Start with one method Pick the search, or the listing, and do that before you add another channel. [Start Free Trial](/app) 6 min read ## On this page [Steal from your competitors](#steal-from-your-competitors) [Let affiliates find you](#let-affiliates-find-you) [Turn customers into affiliates](#turn-customers-into-affiliates) [Make affiliates want to promote you](#make-affiliates-want-to-promote-you) [Stack strategies for best results](#stack-strategies-for-best-results) 6 min readOn this page 6 min read ## On this page [Steal from your competitors](#steal-from-your-competitors) [Let affiliates find you](#let-affiliates-find-you) [Turn customers into affiliates](#turn-customers-into-affiliates) [Make affiliates want to promote you](#make-affiliates-want-to-promote-you) [Stack strategies for best results](#stack-strategies-for-best-results) ## Fill the empty program Start with people who already promote a product like yours, or publish an offer where affiliates are already looking. 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